The city was hot, damn hot and I’d been searching for Iceland’s Holy Trinity for quite a while now. Albeit foolhardy without any address, recent sightings or even a cell number. A couple of leads had led me to a flea market in Silver Lake, a late night champagne dance party and a Scandinavian knitting circle dedicated to Bjork. But still, no joy.
Through the great vine, I had heard that the best place to find them was in New Crack City; where they liked to go to create both their music and art. The problem was this particular city was a fictitious one of their own invention. KALI,MEGA and DEMO (*nope, those aren’t their real names either), the art-collective known as STEED LORD are renowned for creating block-rockin’ beats, emotional synth-pop and occasionally a rather stylish clothing line for H&M. The trio are notoriously hard to physically trace, 100% DIY (do it yourself) and possibly slightly mad. So this interview might be a bit tricky to pin down.
I mean how could a recluse-writer find these elusive Icelanders, in an imaginary place based on a 90’s crime drama? I decided probably by going home first, the chances of me stumbling across them in the streets of Los Feliz were pretty damn remote. Like I said, the city was bloody hot! Upon returning to my abode, I immediately took to the internet and this is what I found. Steed Lord was originally the nickname givento their delightful, autistic, Persian kitty—Mr. Elvis. Apparently, he conjured up fanciful ideas of British noblemen, whilst posing freeze-frame in their living room. I also discovered an email address and started a correspondence, here’s an excerpt of the messages I received from New Crack City.