Real women in their own place. Not too crazy and just a pinch of naughty…
By creating evocative and alluring portraits of women with body types that have traditionally been left out of mainstream media, Me In My Place is redefining a genre that has been over-run with unrealistic expectations of what it means to be beautiful. With full acceptance of the “male gaze”, the images promote not just acceptance, but also an aspirational message about everyday appeal. The project is a celebration and is meant to be fun and open to all.
In an effort to monetize the project to keep it going, we created a simple mobile web app, more commonly called THE MIMP APP (https://mimp.findrow.com). This gave fans of the project a simple and inexpensive way to show support. In exchange, they receive more images, exclusive images that are not on the tumblr, and the ability to quickly view and ‘like’ their favorite content.
The MIMP APP was such a success, we decided there must be other content providers like us who would like to give their fans something extra, so we created FINDROW. With flexibility that Instagram and Facebook won’t allow, we give our content providers the freedom to express themselves as they see fit… even if that is not always safe for work ;-) Again, they control their own content and are leading the conversation about how they feel beautiful in the world. For a complete list of all the Findrow apps, click here.